The most successful partnership
in OREO history.

Best Selling OREO LTE of All Time

7.3B+ Earned Media Impressions

Most Effective OREO Presale

1,094 PR Placements

Best Selling OREO LTE of All Time • 7.3B+ Earned Media Impressions • Most Effective OREO Presale • 1,094 PR Placements •

It started with a discovery long overlooked by fans…

There are OREO in Star Wars.

The more we looked
the more OREO we found.

On May the 4th,

We teamed up with Star Wars
truth seeker Josh Gad to launch
our theory.

"Oreos! They're everywhere!!!" @Galacticchef

"Tremendous Easter Egg..." @keepitonthelowfi

"I can't unsee that now!" @roseishere_2005

"blowing my mind" @the.magiacal.life.of.miranda

"Oreos! They're everywhere!!!" @Galacticchef "Tremendous Easter Egg..." @keepitonthelowfi "I can't unsee that now!" @roseishere_2005 "blowing my mind" @the.magiacal.life.of.miranda

"I can't unsee it now!' @moxieana

"I will never look at Star Wars the same" @rachel.duece

"it's all I see now" @clobee

"I can't unsee it now!' @moxieana "I will never look at Star Wars the same" @rachel.duece "it's all I see now" @clobee

"Josh just rocked my world with this" @baritonekeith

"GENIUS!!!" @frank_in_palm_springs

"now I'll never unsee it" @flywithmandylorian24

"OMG it's all clear now..." @iammischantal

"Josh just rocked my world with this" @baritonekeith "GENIUS!!!" @frank_in_palm_springs "now I'll never unsee it" @flywithmandylorian24 "OMG it's all clear now..." @iammischantal

We created a Tumblr page with more than 100+ pieces of evidence.

Our theory was confirmed by Mark Hamill himself:

Hard to deny such irrefutable evidence. Although I’m convinced the film would have achieved great success without this blatant subliminal product placement & having advocated strongly against it, the powers-that-be thought otherwise & the rest is history. #TheForceIsDoubleStuffed”

And since OREO was in Star Wars,
we brought Star Wars to OREO.

We created the first ever pack with a surprise reveal.

Are you dark side or the light side? Open the pack to discover your destiny.

The pack art was hand painted by Greg Hildebrandt, one of the original Star Wars poster artists.

We created 20 unique cookie designs featuring the most iconic Star Wars characters.

Our campaign generated 7.3B+ earned media impressions and 1,094 PR placements.

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