It’s a whole bag kinda night.
In 2021, the world saw a massive uptick in people cancelling plans, staying in and eating giant bags of SkinnyPop. We helped normalize this cultural phenomenon with a music video anthem that unapologetically declares “It’s a whole bag kinda night.”
Press: Adweek, Shoot Top 10 Music Chart
Awards: One Show Shortlist
Agency: 360i
ECD: Devon Hong
CD: Eric Dennis, Michael Cuthell, Fati Jafri, Jen Lu
Creatives: Gordon Grout, Ronnie Chong, Jeff Johnson, Dorentina Cakaj
Director: Kimberly Stuckwisch
Music: Heavy Duty