Pregame Chew
The steady beat of chewing gum can improve focus and help you get into the zone. So we recorded NBA’s Kyle Kuzma’s pregame chewing rhythm and turned it into a focusing track to help others get in their zones.
Agency: 360i
ECD: Devon Hong
CD: Eric Dennis, Ilana Wolstein
Creatives: Dany Rothemund, Shaw Shiappacasse, Haley Shrenk
Design Director: Brian Gartside
Senior Designer: Sophia Del Plato
Music: Sam I, Squeak E Clean